Betting – Introduction and Review of the Best Bookmakers Available on the New Zealand Market for New Zealand Players?

Betting is the activity of predicting the results or sporting or other events and placing a wager on the outcome. is a comprehensive source for impartial reviews and tests of the best Sports Betting Bookmakers offering Live odds and live bets, as well as a good collection of Betting Tips from us and our viewers. We are dedicated to providing you with all the information you need to make an informed and educated choice when selecting your preferred bookmaker. Whether it’s Premier League football betting, Wimbledon tennis betting, or other sporting events, we can help you improve your chances with the bookmakers and get real value for your money. We also offer a great collection of carefully picked gambling books that can help you improve yourself as a player.

The Top Best Online Betting Sites for New Zealand Players


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Hot Sports Betting News and Articles

International Focus: Online Gambling Updates from the U.S. 2020

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The coronavirus outbreak, which originated in China, has infected more than 500,000 people worldwide. In order to stop the spread of the Covid-19 outbreak, many countries across the world have implemented very strenuous measures. For instance, countries and world capital have been put under strict lockdown, bringing a total halt ...
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Betting versus Casino Playing

The interesting thing about sports betting is that the outcome of the sporting events is relatively unknown. When you play a slot machine you know in advance your changes or winning and known in detail, while when betting on sports there are many times when the casinos make wrong computations when putting their coefficients together in advance and players can turn the odds in their favor!


What do most people bet on?

Of course the vast majority of money bet will be on sports. Football, tennis, volleyball and Horse Racing make up the majority of this in Europe and around the world. In the US the ‘Big 3’ of NFL – American Football, MLB – Baseball and NBA – Basketball make up the lion’s share of money bet.


Other Things You Can Bet On That Are Not Sports

Many of the best online betting sites offer non-sporting bets. These can be entertaining, and bring a whole new betting experience. Examples of such betting options include:

1 – White Christmas

Whether there will be snow on Christmas day is a national obsession for punters in the UK. To win this bet, snow will need to fall onto the roof of the Met Office in London on the 25th of December. 

2 – Politics / Elections

Presidential elections in the US and UK General Elections are big business for the online betting sites. With the polls proving to be way off in recent years, there are opportunities to be had in this field for astute observers. 

3 – X-Factor / America’s Got Talent (and others)

In other words, you can bet on many TV talent shows, which have now made their way around the world. X-factor is still the biggest franchise, though the ‘Country + Got Talent’ and many others covering everything from singing to ballroom dancing are hot on the heels of the winner. You can bet on rounds, or the eventual winners.

4 – Alien’s Being Discovered

Surprisingly, the discovery of alien life has been a popular bet for decades. The discovery of ‘exoplanets’ recently does not seem to have influenced the odds.

5 – Christmas Number 1 Song

Charts now include downloads and listens on streaming services – as well as the remaining small component of CD sales. There is still a lot of competition to be number 1 on the charts for Xmas each year. This ties in with the TV talent shows, time their season ending releases to try and claim this spot. 

6 – The Oscars / Grammys / Emmy’s

The big movie, TV and music award ceremonies all have opportunities to bet included in them. Most of the money goes for the top awards (best actress / actor). 

7 – Which Premiership Manager Gets Sacked First

There are many changes in a typical football season, making this into a popular bet.

8 – Poker (World Series)

Poker involves betting itself, though when the pros line up for the biggest tournament of the year – the World Series of Poker Main Event – you’ll have some opportunities to put some money on the line. You can bet early in the tournament, though the size of the field means that even the best players have little chance of winning.

9 – Reality Shows Betting – Big Brother and the likes

There are reality type TV shows in many countries, though the Big Brother franchise is still the best known. A version that gets big attention is the Celebrity Big Brother – where minior celebs and those who could use some publicity enter the famous house together. There is also ‘I’m a Celebrity, Get Me Out of Here!’, where minor celebrities are put into a jungle and have to survive performing arduous and often messy tasks.

10 – Chess, Scrabble and Other Board Games

Chess does not have the publicity of previous generations, when the Russian and American greats would square off. You can still bet on the world champion’s level matches though. Other board games have their highlights, including Scrabble.

The list goes on. There are many other things – for example, you can also bet on the Eurovision song contest and even the Nobel peace prize. 



The Best Online Betting Sites Reviewed and Rated in Detail

When rating bookmakers, we consider safety the most important part of our reviews – why bet on real-money games unless you can safely withdraw your potential winnings? To get a recommendation from us, a sports gambling website must have a strong history of delivering payouts. And if a site has had some problems (nearly all long-running sites have), how were they solved? If a bookmaker passes our safety requirements, the next most important factors are odds, bet selection, customer service and promotions. 

Betting online is about feeling secure and having choices. Organizing the best sites to bet on based on the category you are looking for does that for you. Your online sports betting experience will be that much better if you start out by looking in the right spot.


Best Betting Sites by Sport Category

Football Betting

Tennis Betting

Basketball Betting

Best Football Bookmakers | Our 1 Choice

Best Tennis Bookmakers | Our 1 Choice

Best Basketball Bookmakers | Our 1 Choice

Horse Racing Betting

Hockey Betting

Baseball Betting

Best Horse Racing Bookmakers | Our 1 Choice

Best Hockey Bookmakers | Our 1 Choice

Best Baseball Bookmakers | Our 1 Choice

Boxing Betting

MMA Beting

Volleyball Betting 

 Best Boxing Bookmakers | Our 1 Choice

Best MMA Bookmakers | Our 1 Choice

Best Volleyball Bookmakers | Our 1 Choice

Snooker Betting

Darts Betting

Golf Betting

Best Snooker Bookmakers | Our 1 Choice

Best Darts Bookmakers | Our 1 Choice

Best Golf Bookmakers | Our 1 Choice 


Rugby Betting

American Football Betting 


 Best Rugby Bookmakers | Our 1 Choice

Best American Football Bookmakers | Our 1 Choice  




Critical Factors that We Consider When Ranking Bookmakers

Once we’ve determined a gambling site to be safe and trustworthy, here are some of the details we’ve looked at to determine if the site is good for sports betting:

  • How many betting markets are covered?
  • How many betting options are available?
  • How good are the betting lines for each market?
  • How are skilled bettors treated?
  • What kind of betting limits are in place?
  • What kind of promotions does the sports betting website offer?
  • Is the bookmaker site easy to use?
  • Are there any live video feeds available? Can players follow the outgoing sporting event closely and in detail?
  • Is there Live In Play Features
  • How quickly are odds changing
  • How much down time is here between odds changing


How Online Betting Sites Make Money?

An online bookmaker must turn profit just like any other business. It takes loads of personnel in departments such as customer support, betting analysts, marketing, etc. On top of paying everyone’s wages, they need to make money for the shareholders. It’s easily explained via the concept of coin-flipping. Let’s say you bet $100 on Tails – now, if you were to get “fair odds,” you would receive $100 in case it comes tails. However, a bookmaker wants €110 from getting Tails and is willing to give you only $100 for getting meaning the bookie wins in the long run.


How to Win at Sports Betting?

While there are plenty of more specific tips, tactics and strategies for beating sports gambling sites, it all comes down to this: there are mainly two ways to do it, both easy to understand and simple in principle but difficult to identify (otherwise sports bookies would be out of business):

  1. Know better than the bookmaker. If you’re knowledgeable enough (requires lots of research and experience), you may find betting lines where the bookmaker is far off with their analysis of the game. Remember though: the bookmakers still have a safety+profit margin included in the bet so they have to be quite a bit off to make it a profitable bet for you.
  2. Find arbitrage opportunities. The other way is to find situations where two online bookmakers have big enough differences between their lines that you can turn profit by betting on the other outcome at Bookmaker A and the other outcome at Bookmaker B.


Book Recommendations

See Our Entire Library of Recommended Gambling Book Here

Beat the Dealer

Edward O. Thorp

Gambling 102
Michael Shackleford

Casino Gambling For Dummies
Kevin Blackwood
Bringing Down the House
Ben Mezrich

Fooled by Randomness
Nassim Taleb

Beat The DealerBeat The DealerBeat The DealerBeat The DealerBeat The Dealer
Read Our ReviewRead Our ReviewRead Our ReviewRead Our ReviewRead Our Review

Books that apply specifically to Betting on the top of our list are:

Sharp Sports Betting
Stanford Wong’s Sharp Sports Betting is perhaps the best introduction to the basics of winning at sports wagering.

Weighing the Odds
King Yao’s Weighing the Odds in Sports Betting is a must-read after you’re done with Wong’s Sharp Sports Betting.

Fooled by Randomness
Talem Kalib’s Fooled by Randomness helps you understand risk, luck and randomness on a different level.

Winning in the long run is difficult. Some people have done it in a big way, but the amount of expertise and research required is too much for most of us. To make matters worse, many online bookmakers have the habit of enforcing betting limits on the customers they consider more educated than average, or even using dual lines (offering different betting lines depending on the skill level of the customer).

It’s up to how much you’re willing to work at it. Consistently winning at sports betting is possible as proven by others, so it’s up to you and how dedicated you’re willing to be.


Online Betting Questions

Here are answers to the most common questions we receive about betting sports online.


How do I find a safe and trustworthy bookmaker?

One fast and easy way to find a safe and trustworthy bookmaker is to follow our recommendations for the best betting sites. You’ll find our top picks at the top of this page. But maybe you already have an account at those books, or, perhaps, none of those appeal to you. In that case, you’ll have to do some research. Hands down, the fastest way to find a legit betting site is to make sure it’s not on any rogue, scam or blacklists. These websites should be avoided at all costs.

Make sure you know who owns and operates the sports betting sites you’re thinking about joining. Then make sure their parent company, or any sister companies, aren’t on any blacklists, too.

Other than that you can read our reviews. Just make sure that whatever bookmaker you join, they’ve been in business for several years, have a positive reputation with customers and have a reputation for paying their customers.


What’s the minimum I can bet online?

This depends on the betting site, but most books offer a €1 minimum.


What’s the maximum I can bet online?

This depends on several things:

  • The bookmaker.
  • The market.
  • The specific bet.

It might also depend on whether the bookmaker has you pegged as a square or recreational bettor, or a sharp – a professional or skilled bettor. There are bookmakers that will let you bet thousands of dollars, even tens or hundreds of thousands. You’ll be able to bet more on football and basketball than you will tennis or e-gaming. And, you’ll be able to bet more on events like the Super Bowl, Pro Bowl or NBA Finals than a regular exhibition game.

The best way to know what betting limits a sports betting site has is to read our reviews. You can also find a betting limits section or page on most books’ websites.


What are proposition bets?

These are also known as prop bets. These are different from other bets in that they’re usually odd, unique or different from normal bets, like straight bets to win or over/unders. They’re usually more entertaining.

Wikipedia calls them ‘novelty’ bets. Some examples of prop bets include:

  • The duration of the word ‘brave’ in the pregame performance of the national anthem.
  • The color of the Gatorade or other sports drink dumped on the winning team’s coach.

They can also be slightly more boring. For example:

  • Betting on who scores first in a match.
  • Betting on the number of balls or strikes thrown by a pitcher.
  • Which team will end with the worst record?

Prop bets can vary wildly from one book to another. Some may not even have (many of) them. The best way to know for sure is to visit different bookmakers and see what they have listed on their site.


What’s the difference between bookmakers?

There are many differences. For example:

  • If they take New Zealand customers or not.
  • If they focus on only New Zealand or international markets (or not).
  • If they’re pro-friendly or not.
  • If they offer dual lines or not.
  • What markets and sub-markets they offer action on.
  • When they post their lines.
  • If they offer live betting.
  • The types of promotions they offer.


What are sports picks?

Sports picks are ‘tips’ for who someone – called a tipster – thinks will win or lose a match. Some tipsters offer free picks, while others will charge per pick, play or season. Tipsters often specialize in one or two sports. They (should) know these sports, players and history inside and out. You need to be careful buying picks. Many tipsters will cook their stats (wins/losses), only show you the best parts of their record, or only show you specific seasons in an attempt to fool you. So it’s important to look at their volume/quantity of bets and how long they’ve been betting. The longer they’ve been betting – while at a profit – the better.


What’s a good win-rate for sports betting?

You need to do a bit better than 51-52% just to break even (because of the vig). Experts bettors have told me that 53-54% is doable, while 55% or higher will place you among the elite bettors in the world. 53% may not sound like much, but in all actuality, it is. A 53% win-rate would mean you’re beating the bookie for a profit. If you’re betting €1, or even $5, this amounts to pennies, nickels and dimes. Hardly exciting. But what if you’re betting $500, €1,000 or $10,000. This is where a half a percent or 1 percent difference can make a difference in your bottom line.


Can you make a living through sports betting?

You can. But it’s not easy. You’ll need experience, first and foremost, plus a handle on your math, a savings account and a bankroll. To put this into perspective – you’ll need to be good enough to beat the book by a bit more than 52% of the time to overcome the house edge. And you’ll need a large enough bankroll that when you do, you’ll earn enough money to not only pocket some profit (you know, to pay the bills), but to also build your bankroll. You’ll also need extra money to weather the times when you lose. Because it’ll happen nearly 50% of the time in the long run, and possibly even more in the short run – on any given day or even throughout an entire season.


What’s the difference between pre-match betting and live betting?

When you make a pre-match bet, you’re making bets BEFORE a match has started. Live or in-play betting is the opposite – you’re making bets on matches in real time, as the game is progressing. This means lines are changing, the types of bets you can make are changing, and more.


How old do I need to be to bet sports online?

At most websites you’ll need to be 18. Others are 21, which is also the case when you bet sports in Las Vegas bookmakers.


The most popular sports for betting in Europe

Football is the most popular betting sport in Europe as the game is the most popular on the continent. There is a huge variety of option available for betting for football events. Especially popular are the Champions League, the local tournaments and the UEFA Cup, of course the World Cup and and the Euro cup are extremely popular while they are taking place. The second most popular betting sport is tennis – an individual sport that offers huge variety of betting options. Then depending on specific countries come sports like hockey, basketball, volleyball, horse racing and many more.


Can you only bet on sports?

No, many places now offer betting on e-gaming, which is professional video gaming. Many betting websites also have an entertainment section, which may include lines for TV shows, awards shows (Emmys) or even the presidential election.


What kind of bankroll do I need to bet sports? How much should I bet?

You can get started online for as little as the minimum deposit. But there’s no telling how long $20 or $50 will last you between bad bets and variance. A good rule of thumb is to size your bets relative to your bankroll – around 1-2%. That means if you want to bet the minimum at most books — €1 – you should have a $50 bankroll minimum, and preferably closer to $100. The larger you want each unit (bet) to be, the larger your bankroll should be. Of course, you can bet however much you want and keep however much you want online if you’re prepared to reload your account if/when you deplete your bankroll.


What is line shopping?

Line shopping means to compare lines at different betting sites to find the best price for the markets you want to bet. For example, if you find that Bookmaker A is offering +110 on a specific match, but Bookmaker B is offering +105, it makes more sense to place your bet at Bookmaker B. You’re getting a better deal. That might not seem like much of a savings, but it adds up over time. And considering pro bettors beat the house by as little as half a percent, that small difference in vig can mean the difference between losing and breaking even, or breaking even and winning.


Should I have multiple betting site accounts?

Yes, for a couple reasons. One, so you can line shop between the two. Two, bookmakers are different in the markets they offer action on. And three, each book offers different promos and deals. The bottom line – the more accounts you have, the more options you will have. The better deals you can get.



Can I make free sports bets online?

One of the benefits to gambling online is that you can play most games for free. This is the case with both online casino games and poker. Sometimes you can even win real money, which is the case with online poker. However, I’ve not seen an online betting site that lets you make bets for free.


Why do different bookmakers have different odds?

Each bookmaker will set the odds however they see fit based on trends, their experience, public perception (who is most popular), other books’ lines, and so on.



The Best 3 Bookmakers on the market

Overall ranking of the Best Bookmakers on the Market

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