32Red’s sponsorship deal- what will happen in the future
Wayne Rooney is on the track of returning to the UK, where he will be signing with Derby Country. As discussed in a previous article, the leading online casino 32Red will be a sponsor of the team, which led to many speculations. Some people claim that Wayne Rooney sold his soul after agreeing to wear No. 32 shirt. Others claim, that this sponsorship deal is the sole reason why the team managed to secure Rooney as their player. As a result of the curiosity of the topic, we decided to provide you with further discussion on the manner.
Potential challenges after the sponsorship deal
To begin with, it is not a secret that it is expensive to buy Rooney. As a result, many have questioned how Darby was able to make such a transfer with weekly pay around 100,000 pounds. However, the main issue with this sponsorship deal was the fact that the former Manchester United's player will be wearing number 32 on his shirt.
Nowadays, the gambling industry faces more and more problems worldwide. The government has already suppressed fixed-odds betting terminal maximum stakes (FOBTs). Likewise, credit card gambling is also on the verge of disappearing. The simplest example is the denial of Apple to allow online gambling transactions with its upcoming credit card. All in all, the industry is constantly under scrutiny.
Furthermore, a documentary has been released on the BBC, called “Can you beat the bookies”, starring Lloyd Griffith, who speak to people suffering from gambling addictions. To make matters worse, Ross Kemp has also released a documentary targeted to gambling addicts.
Is it fair or not
So, at a time when the gambling industry has been bombarded with regulations and restrictions, was this sponsorship deal wise at all? We believe that the answer to this question will remain as elusive as ever. All we have to do is what will happen after this sponsorship deal materialises and after seeing Rooney on the pitch with his new shirt.
After securing the services of Rooney, Mel Morris, Derby's owner, has been open about this record-breaking deal for the club. He went on to say: “The commercial opportunities this creates are widespread and significant. On the back of Wayne joining the club, we have been offered a record-breaking sponsorship deal with 32Red.”
Securing Rooney to sign for the club will undoubtedly bring tremendous profits for the game. One way of doing this is through merchandise, another is through the potential attendance of future games. So, the need to exploit the transfer and involve 32Red so heavily has been truly exaggerated. Rooney, himself, does not regard wearing this number as a big deal. But this is not surprising at all. The 33-year-old said: “The number isn’t a big deal. I’ve worn many numbers through my career – 18, 8, 9, 10, 23 and now 32. The important thing was to come and help the team.”
A further point is the football player is a role model for many people worldwide. Thus, this will cause a huge hit within Darby fans. After all, although children cannot buy a t-shirt with a gambling operator, nothing is stopping them from having Rooney 32 t-shirt.
The future will tell
Probably, this was not the wisest decision, as people are talking more about the gambling operator rather than a football deal itself. This can potentially be more negative than positive for the club. You wonder why? At first sight, it seems that the football club is promoting gambling activity. Judging by the upcoming regulations and restrictions within the industry, it seems that the football club might face some challenges in the future. Although, what we believe is important is not that the casino operator is being promoted, but that Wayne Rooney will play again in the UK.
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