Wayne Rooney signing 32Red sponsorship deal
Have you ever heard about Wayne Rooney? That's right the record goalscorer for England national team and Manchester United. Moreover, he managed to win almost every trophy possible apart from the UEFA Super Cup. In January he will return to the UK to play for Derby. However, we are not going to talk you through his transfer. What we want to say is that Derby revealed they signed a new club-record sponsorship deal with the gambling giant- 32Red. Wayne Rooney accepted millions of pounds to wear No. 32 on his shirt next season. Judging by how famous he is, we do not doubt that this will provoke a great public interest. All in all, a good marketing ploy to promote the gambling operator.
Negative sides of the sponsorship deal
Wayne Rooney is accused of ‘selling his soul' after making the deal. Experts suggested that Derby County would not be able to afford a player of this rank without signing such a tremendous deal because of the strict Football Association rules on expenditure. Although the club has refused to confirm the value of the 32Red deal, it will come as no surprise that we are talking about much money. This means that the brand is definitely making huge profits. Having Rooney will lead to even greater profits and exposure. As a hero to many, he will attract more people to start gambling. Former Conservative leader Duncan Smith MP said: “Celebrities like Wayne Rooney should think very carefully about endorsing this almost unregulated industry”. In addition to this, Labour MP Carolyn Harris shared Duncan Smith's view. He went on further to say that involvement in gambling from celebrities is not right or moral. Probably both of them are right as Wayne Rooney is a role model to many and yet he is ready to “sell his soul”. However, it is not illegal to visit a casino, as long as you are not a minor. So, as long as you are a responsible player, there will be no further issue, thus we encourage to think straight when gambling.
Beneficial sides of the sponsorship deal
Neil Banbury, 32Red general manager, said that this sponsorship agreement is a significant step for the brand. He believes that the operator continues to “reinvent the model of sponsorship to benefit both club and community”. The casino invested in “Team Talk, earlier this year, a project with Derby County Community Trust. Its main aim is to tackle the issue of men's mental health right across Derby. Team Talk uses the football club as a mechanism to engage with men about their mental health. This evidences social responsibility from the brand. Likewise, this partnership should be an example for an entirely new model for football club sponsorship. Signing Wayne Rooney will promote 32Red's initiatives as he will make a positive contribution to them for sure. As mentioned above he is a role model and a hero for many. This means that more people will get to know about the “Team Talk” programme, for example, which will lead to more involvement. As a result, more programmes could be implemented, promoting the overall well-being of the community.
What will happen next?
Obviously, the commercial opportunities from this deal will be significant. Every time people see one of their favourite football players, they will also see 32Red. Although this deal can make more people enter the gambling industry, it will have many positive aspects as the gambling giant implement ideas of public means. 32Red helped Team Talk to open five hubs across the city. Imagine the outcome when people realise Wayne Rooney is part of this idea now. So, Rooney is probably not selling his soul at all, as he is helping the others. What we have to do is either sit on the couch and enjoy the next football game with Wayne Rooney or try to earn some money as soon as possible by visiting 32Red's website.
However, if you are not happy with this deal, we still can make use of our overall listing of the best online casinos right now.
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