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Interview with Vladimir Lasov, MELbet

Vladimir Lasov

You have a lot going on from sports betting, eSports, live sports betting, tell us a little bit about Melbet.

MELbet Bookmaker broadcasts the best sporting events live. We also offer several kinds of lotteries and various TV-games. MELbet Bookmaker is making strong and impressive progress in the betting industry.

We offer more than 200 live events daily and over 1,000 matches in Sportsbook. Placing bets is easy and enjoyable for both new and experienced bettors.


You have a wide selection of betting events, can you tell us more about that?

MELbet Sportsbook includes over 1,000 events daily. You can bet on a variety of popular sports: football, ice hockey, basketball, volleyball, and tennis, as well as baseball, cricket, snooker, bowls, curling, floorball and roller hockey.

A wide selection of markets is offered on biathlon, skiing, Formula 1, cycling and springboard diving.

MELbet Bookmaker also keeps up with various TV shows and awards of all kinds. We can always offer you bets on the most popular events!


You also offer weekly tournament games. How can our players take part in those?

  Play Games

  Collect points by placing bets.

  Win prizes every week!

● You will be awarded points when you place bets in games. The amount you bet will determine the number of points you get.


When it comes to sports bets, what types of bets do you offer?

MELbet offers plenty of additional markets on specific events in many sports: a run of play, a team to score first, wins in time intervals, bets on stats (yellow/red cards, fouls, etc.)

For individual sports such as cycling, golf, athletics, skiing, etc, apart from outright betting, we also offer head-to-heads on two selected athletes at all times.

Bets such as singles, accumulators, system and chain bets are all available at MELbet.

MELbet offers bets on  TOTO 15, TOTO Correct Score, TOTO Ice Hockey, TOTO Football.


What are the most popular betting types amongst your players?

Football – win or lose. 


Why are you better than the crowd?

●  MELbet offers high odds and an opportunity to play any time, 24 hours a day.

As well as this, betting on sports at MELbet has the following benefits:

●  A great variety of sports

  Correct payouts

  High Odds

  Wide selection of betting events

  A hug selection of bet types

  MELbet stores the results of all past matches

  24-hour access to your bets on your PC or smartphone

  Easy-to-use mobile app

  Highly professional approach to bettin

  High level of service

  Care and attention for every customer

● Easy deposits and withdrawals via all popular payment systems

●   Available in a large number of languages


How do you encourage players to use mobile, do you offer an app? 

Our app is offered on our website and is available across all mobile operating systems. The app is promoted across all our acquisition channels, especially social media, as this a mobile dominant funnel. There are also a large number of mobile-focused affiliates we have established relationships.


How do you engage players? 

We mostly use affiliate marking at the moment, but also make use of media buying and PPC campaigns. We receive quite a lot of organic traffic as well due to our brand being well-known from our days of land-based betting shops.

What is in the pipeline for Melbet in 2019 and 2020 that you can share with our players?

Melbet will be entering into South East Asia and Africa over this period making sure that we offer the best UI/UX, Customer Service, support and most popular payment and withdrawal solutions available to our customers in those territories.

You offer an eSports betting bonus calendar. Can you explain how it works? What’s your stand on eSports betting?

We offer a daily chosen eSport taken from one of our numerous sports offerings which offers a daily 10% cashback bonus to players that bet for the stipulated period of in-game betting.

eSports has gathered a huge base of enthusiasts globally, and the economy of the industry is expected to witness growth spurt in the near term. The industry is expecting a global viewership of nearly 400 million this year, which presents credible branding and betting opportunity for our industry. Growth of the global eSports market is boosted by the continuing adoption of smartphone play, broadcasting and media rights, a growing number of millennial, and increasing market awareness. 


What will be the hot topic in the gambling industry in 2020, in your opinion?

With the imminent introduction of 5G technology and the ever-advancing AI and VR industries, it’s hard to look past a super realistic and personalized betting experience for players. By utilizing big data analytics, companies have the potential to engage with audiences in a way that provides personalized customer experience, and this will be taken to new levels by 2020.


What is the next game-changer in the industry? 

There are a number of emerging trends in the industry that we need to be on top of, namely, more live table games, new virtual reality games, more in-depth 3D, more progressive jackpots, wider acceptance of cryptocurrency, games built on blockchain, an emphasis on mobile-friendly.


Photo: MELBET Stand, IGB Affiliate Amsterdam Conference
Oleksandr Gvozdyk, WBC Light Heavyweight Champion of the World

What’s your view on Artificial Intelligence and Big Data? 

Being sensitive to consumer needs is vital in any industry, no less online gaming. With this in mind AI software is the perfect tool to analyze customer habits and help predict what products and features will be interesting for them in the future.

AI can also be very helpful in odds creation. By analyzing data collected by AI software, operators can provide players with highly realistic odds.

Any word on responsible gambling? 

AI can play a very interesting role here too! AI software’s analysis of player behavior can significantly reduce negative consequences for players showing addictive playing behavior by blocking destructive betting patterns.


What are the biggest challenges in the industry?

Complaints made by players such as incorrect bet settlement, non-payment of winnings, inability to withdraw funds, and misleading promotions. There are perceptions that a significant component of the gambling industry is not fair and can’t be trusted. Additionally, there are players cheating and fraud with their ability to hide behind a mask of anonymity online. So changing perceptions and adoptable/enforceable gaming regulations is imperative.


What is the future of the gambling industry?

Augmented reality and Virtual reality are fast becoming a must-have in the industry. Meeting live bookies and real people in a virtual environment that resembles a betting shop, make for a much more enthralling and realistic betting experience. Chec


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